COVID-19 update 70 – 17/08-20/09/2021

The European company database Hit Horizons analysed the changes in sales across the entire industry during the corona crisis, with a focus on companies with an annual turnover of more than one million euros. According to Eurostat figures, the increase in e-commerce sales was 25 percent, in previous years the growth was between seven and ten percent. The turnover limit of one billion euros was exceeded in five countries in 2020, number one was Germany with six billion euros. However, only 24.772 online retailers are active in Germany, fifth place. The largest number of providers, 82.993, is found in Great Britain. (Source: e-tailment)

The pandemic has also led to a change in shopping behaviours in the food industry. The proportion of consumers who also buy their groceries on the Internet has risen from 16 percent before Corona to 26 percent now, reports Bitcom after a new representative survey. The most hard-working group are the 30 to 49 year olds, 36 percent buy online, the 16 to 29 year old 32 percent, of the buyers between 50 and 64 years it is 26 percent, of the older only 8 percent use the Internet. Farm shops and vegetable boxes get the best notes from the providers, they are used by ten percent of the buyers, all other retailers only have single-digit values. Delivery services were only used by seven percent. In the meantime, however, there is a way back to the grocery stores, 82 percent are shopping in the supermarket again. (Source: e-tailment)

Documentul integral, aici.

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